Add text to explain the value of the video. Sometimes the best way to get people to watch your video is to explain very clearly upfront in the thumbnail what it’s about.When you’re creating Instagram video thumbnails for in-feed posts and IGTV, the following best practices can help grab user attention, increase clicks, and boost views: How to Create Engaging Instagram Video Thumbnails These are incredibly small, so remember to choose simple designs that are easy to make out. These will be perfect circles, though you can upload square images to be cropped, and we strongly recommend creating branded thumbnails that look great next to each other. If you choose to archive your Stories for IG highlights, however, each Highlight you create requires a small thumbnail. You can see a great example from Books-A-Million in the IGTV feed here: What About Stories?īecause Stories videos play automatically when users tap on your profile picture, there isn’t a thumbnail option for them. IGTV cover photo sizing should be 1080 x 1920 pixels (similar to Instagram Stories), having an aspect ratio of 9:16 so that it will work well on the vertical format. You can choose a slide from the video, but you can also upload an image from your camera roll. In-feed videos can have any of the following dimensions, and will require a cover photo that aligns with what you choose:Īdding thumbnails on IGTV videos is a little different because you can actually upload a cover image that isn’t in the actual video, similar to what you can do with YouTube’s video thumbnails.Īfter you select a video for IGTV, you’ll immediately receive a prompt to select a cover. You can see the video here:Īnd see what it looks like in a gallery preview here: You can see an excellent example of how to pull this off from StitchFix. This means you can either choose from a video slide that looks great, or you can create a video “intro” screen, add it to the beginning of your video before uploading it, and select that as a cover photo. You can then scroll through the video to select a cover image.Īs of right now, you do not have the option to upload a video thumbnail separately, like you do with YouTube or even IGTV (which we’ll look at in a second). Underneath these filters is the option to trim your video or to set a cover. When you select a video to upload for in-feed posts on Instagram, you’ll be taken to the next screen where you can choose a filter. Adding Thumbnails to Instagram Feed Posts Let’s look at how to set thumbnails for both types of Instagram videos. When you’re uploading your video to Instagram, choosing a “cover” (aka thumbnail) is available for both in-feed posts and IGTV videos. This is also true for the Explore section, which is an exceptionally valuable opportunity to connect with new members of your target audience you don’t want to waste this opportunity by using a thumbnail that doesn’t immediately command attention.Ĭhoosing a strong video thumbnail can be the difference between engaging people, driving sales, and attracting new users and just having users continuing to scroll through their feed without a second glance. When they’re checking out your profile, for example, it’s the thumbnail image that they’ll see. While Instagram videos can autoplay in feeds, after all, you want users to choose to watch them even when they aren’t in their feed. While you don’t need video thumbnails for Reels or Stories unless you want a lightning-fast intro screen, you really should use them for your Instagram posts and IGTV videos. There’s a common misconception that you don’t need video thumbnails on Instagram because many will autoplay in the feed. In this post, we’re going to go over how to create Instagram video thumbnails for your content to stop users right in their tracks as they scroll through their feed. One of those tricks is to create Instagram video thumbnails. While Instagram videos are fortunately pretty simple to create, there are a few tricks that can help you increase performance significantly by attracting more clicks (if needed) and drawing attention. This is just as true on Instagram as any other platform, and with an engaged audience who is ready to hear what you have to say, investing time into creating more video is a great choice. Videos can help you effectively tell a brand story, convey the true value or use case of a product, and show the human elements behind your brand. 5.2 million users watched branded videos on Instagram in Q1 of 2017 alone, and those numbers have almost certainly almost gone up since with the emergence and popularity of video-heavy features like Stories, Reels, and IGTV. Instagram videos are a staple part of marketing on the channel.
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